Danny Romano

Senior Marketing Communications Manager

• Guided the marketing team through a corporate acquisition, working with new owners to set goals and expectations.
• Instituted the first brand refresh in over 20 years, setting new standards for visual identity and consistency.
• Invented and executed the "Reach Higher" launch campaign for space-grade parts and solutions.
• Published ads in renowned industry magazines DENA, Electronics Sourcing, and Tech Briefs.
• Organized and attended trade shows.
• Drafted plans for a new website, SEO improvements, a new email marketing strategy, a new strategy for organic social, and a shift from print advertising to digital (PPC and display).
• Prepared a budget for marketing department activities in 2024.

Senior Marketing Manager

• Developed and launched an all-new website emphasizing SEO, page speed, and content productivity, improving these metrics by 412%, 78%, and 97% respectively.
• Led SEO efforts directly, driving significant gains in impressions (at least 37%), clicks (at least 23%), new users (at least 25%), and other key metrics quarter over quarter.
• Wrote copy for both digital and print content. Brought new levels of focus and flair to brand messaging while shifting the objective from explanation to conversion.
• Managed external agencies and contractors in addition to a small in-house team to accomplish goals on-point, on-time, and on-budget.
• Elevated brand presentation by creating photorealistic renderings of all products, both stationary and in motion, to empower my creative team with the highest-quality assets.
• Supported the marketing departments at Toshiba and other international defense partners, both as point of contact and project collaborator.

Marketing Manager

• Unified a small team of designers, writers, product managers, social media marketers, and SEO experts.
• Developed and launched a highly successful e-commerce website, which catapulted the company into a new era of revenue and recognition.
• Directed all subsequent campaigns, accounting for millions in yearly earnings and delivering consistent, six-figure quarterly growth.
• Instituted a sensible, effective product management system (PIM) to syndicate information and assets across multiple e-commerce channels such as Shopify, Amazon, eBay, Coupang, and more.
• Personally executed email marketing campaigns and programmed intelligent marketing automations that persist even now.

Graphic Designer

• Designed and maintained all forms of product packaging as well as slotted containers.
• Made crucial contributions to rebranding by creating new artwork, graphic styles, templates, color palettes, icons, and more.
• Designed trade show collateral used at Natural Products Expo as well as other renowned industry conventions.
• Mastered the art of 3D rendering to enhance brand materials with top-notch product photography.

Copywriter & Graphic Designer

• Secured major-league clients including Voxx International, a $400M corporation.
• Wrote sales copy for companies in the electronics, automotive, fashion, home improvement, recreation, tourism, and nutrition markets.
• Designed trade show collateral that was distributed at CES, the most influential tech event in the world.
• Created POS displays and other sales-enablement tools for retailers across the United States.

Stony Brook University

Bachelor's Degree - English & Creative Writing