NutriGold Retail Packaging

Description

NutriGold hired me in April of 2016, just as the company was getting started on re-branding. The decision to give the brand a makeover was carefully planned by the CEO, who had contracted freelancers to draft the new logo and a basic label design. The rest fell to me the day I arrived.

After I devised the layouts for the primary and side panels, I began development of artwork to hug the lower border. Each product's artwork was unique, but all had the same oil-painted appearance. My art style earned the approval of both my superiors and the focus group that helped finalize the project. Later, it would become a staple of the new brand image.

These days, packaging layout is done by members of my team using the templates I created. However, when a new product is released, I'm still responsible for designing its signature artwork.