NutriGold Email Marketing

Description

When you take over email marketing for a 10-year-old brand, normally, someone passes you the baton. In NutriGold's case, the baton had been lost long before. That didn't matter to me, though. I preferred a fresh start.

Fast-forward two years later, and now, NutriGold's email channel produces $1,200 of revenue per day. Open rate is above average at 16.1%, and click rate is sitting pretty at 8.2% — four times higher than the accepted standard.