ADAS Service Display


No copywriter worth his salt starts typing without a plan. Whether it's based on research or plain experience, a strategy is needed before words go on a page. Some days, a good strategy comes easily. Others, not so much. Whatever the case, the writer can form expectations based on the efficacy of his strategy.

Even still, among every copywriter's works, there's always an enigma — something that performs far, far better than predicted, and even the writer doesn't know why.

For me, this counter display is one of those pieces. Better designs have been produced since, complete with more concise copy. Yet, this old thing remains a common sight at automotive dealerships. What's special about it? Decide for yourself.

Credit for the design goes to Voxx International's resident designer.