Experience
2023 – present
Central SemiconductorSenior Marketing Communications Manager
- Guided the marketing team through a corporate acquisition, working with new owners to set goals and expectations.
- Instituted the first brand refresh in over 20 years, setting new standards for visual identity and consistency.
- Invented and executed the "Reach Higher" launch campaign for space-grade parts and solutions.
- Published ads in renowned industry magazines DENA, Electronics Sourcing, and Tech Briefs.
- Organized and attended trade shows.
- Drafted plans for a new website, SEO improvements, a new email marketing strategy, a new strategy for organic social, and a shift from print advertising to digital (PPC and display).
- Prepared a budget for marketing department activities in 2024.
2021 - 2023
Fortem TechnologiesSenior Marketing Manager
- Developed and launched an all-new website emphasizing SEO, page speed, and content productivity, improving these metrics by 412%, 78%, and 97% respectively.
- Led SEO efforts directly, driving significant gains in impressions (at least 37%), clicks (at least 23%), new users (at least 25%), and other key metrics quarter over quarter.
- Wrote copy for both digital and print content. Brought new levels of focus and flair to brand messaging while shifting the objective from explanation to conversion.
- Managed external agencies and contractors in addition to a small in-house team to accomplish goals on-point, on-time, and on-budget.
- Elevated brand presentation by creating photorealistic renderings of all products, both stationary and in motion, to empower my creative team with the highest-quality assets.
- Supported the marketing departments at Toshiba and other international defense partners, both as point of contact and project collaborator.
2019 - 2021
NutriGoldMarketing Manager
- Unified a small team of designers, writers, product managers, social media marketers, and SEO experts.
- Developed and launched a highly successful e-commerce website, which catapulted the company into a new era of revenue and recognition.
- Directed all subsequent campaigns, accounting for millions in yearly earnings and delivering consistent, six-figure quarterly growth.
- Instituted a sensible, effective product management system (PIM) to syndicate information and assets across multiple e-commerce channels such as Shopify, Amazon, eBay, Coupang, and more.
- Personally executed email marketing campaigns and programmed intelligent marketing automations that persist even now.
2016 - 2019
NutriGoldGraphic Designer
- Designed and maintained all forms of product packaging as well as slotted containers.
- Made crucial contributions to rebranding by creating new artwork, graphic styles, templates, color palettes, icons, and more.
- Designed trade show collateral used at Natural Products Expo as well as other renowned industry conventions.
- Mastered the art of 3D rendering to enhance brand materials with top-notch product photography.
2014 - 2016
IndependentCopywriter & Graphic Designer
- Secured major-league clients including Voxx International, a $400M corporation.
- Wrote sales copy for companies in the electronics, automotive, fashion, home improvement, recreation, tourism, and nutrition markets.
- Designed trade show collateral that was distributed at CES, the most influential tech event in the world.
- Created POS displays and other sales-enablement tools for retailers across the United States.
Education
2010 - 2014
Graduated DecemberStony Brook University
Bachelor's Degree - English & Creative Writing
Skills
Copywriting
97%
Technical Writing
95%
Graphic Design
90%
3D Modeling & CGI
83%
Full-stack Development
80%
SEO Specialization
76%
Leadership & Direction
72%
Technologies
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Premiere
Adobe AfterEffects
Adobe Audition
Adobe ExtendScript
3ds Max
Blender
FontForge
XnSoft Suite
Microsoft Office
Google Apps
Atom
Git
Markdown
Bootstrap
Klaviyo
Mailchimp
WordPress
BigCommerce
Shopify
Jekyll
Bash
