Welcome to the birthplace of your next great decision.

As a business owner, you're used to making intelligent choices. The one you'll make today won't break your record. It's just another to add to your tally, as far as you're concerned.

Your company, though? For your company, it's a big deal. A game changer. Because the choice you're about to make will elevate your brand to a whole new level, yet save your company millions in the process.

What I Do

Copywriting

I write with the imagination of an author, the precision of an editor, and the intuition of a seasoned salesman. If you're looking for someone to craft superior copy that's as provocative as it is focused, breathe a sigh of relief. You just found him.

Graphic Design

Gifted with artistic sensibility and possessing 15 years of Adobe software experience, I have a hard time making designs look ugly. Not that I've bothered to try. Supplying worthy brands with gorgeous visuals is too addictive.

Web Development

No matter what business you're in, these days, nothing is more important than the net. A company needs a strong web presence to succeed. And a full-stack developer like me can build it for you, handling every aspect from start to finish.

Advertising & Analytics

When it comes to e-commerce sites, construction is only step one. Scaling your online business requires planning, vigilance, and considerable skill. Leave this to me and my team while you sit back and watch the money tree grow.


I'm your one-man marketing department.

Giants like Dell and Adidas employ dozens of highly paid marketing experts. More to the point, they can afford to waste a few million dollars when those experts get lazy. But when you're running a small company with big potential, every expense has to count. And trading five or six weekly paychecks for the wrong results is a loser's gambit.

I don't need to tell you that. It's the reason you're here. For your company to evolve, you need better marketing. Better branding, better packaging, better literature, better ads, and a better website. You're searching for someone who can deliver all of these things, to your complete satisfaction, without robbing you of the profits. Because you'll never become the next Levi's Jeans by throwing money away.

Am I right? Thought so. You see, serving entrepreneurs like you is my specialty. I have the combined skills of a writer, designer, developer, analyst, and many other professionals found in marketing departments. No, not in the “I dabble in this and that” sort of way. I'm the real McCoy. Officially, I'm called a full-service communication designer.

You can just call me your right-hand man, since that's what really matters. Everything you need, I can produce with the same level of quality you'd expect from the world's leading brands. Choose to depend on my ideas, or work closely with me as I help realize your own vision. My services can be used however you see fit. And, above all, you only need to pay one person to use them.

I've mastered each trade. And each tool.

I have enough tools on my belt to make Batman blush. My mastery of Adobe's big three is on par with the best, with my experience dating back to Creative Suite 2. Going beyond that, I'm proficient with creative software few designers have even heard of. FontForge and 3DSMax are just some of the tools I use to make stuff that exceeds the scope of the average professional.

Underneath the visuals, I'm a capable developer with a firm grasp on web technologies. I'm perfectly at home in any text editor, able to speak HTML, CSS, and Javascript like my native language. I'm very familiar with popular platforms like Shopify, and can build themes from the ground up using frameworks like Bootstrap. My copy is written in markdown for efficient deployment across multiple channels, and I version-control all of my projects with Git.

The man behind the brand.

I'm a 31 year-old male from Long Island, now living in the suburbs of Utah with a lovely wife, three puppers, and no kids. Marketing has intrigued me for as long as I can remember. When I was a child, I used to decorate cardboard boxes with imaginary branding. How I got from there to here is a decent story, but I think we've talked business long enough. Instead, let me tell you what I'm like “off the clock.”

My interests reveal that I am, in essence, a geek. I play video games a lot — mostly single-player RPGs and other story-driven titles. Mass Effect, Halo, Deus Ex, and The Witcher are some of my favorites. Like many gamers, I also build my own PCs. But I'm more fanatical than most. Raised in the hi-fi industry, I took an interest in 12-volt electrical and custom fabrication at an early age, and have since challenged myself to bigger and bigger projects. So, I'm less of a “I assembled my gaming rig using recommended parts,” person and more of a “I designed my own chassis and cooling system for the wall-mounted supercomputer powering every desk and TV in my home,” kind of guy.

Next-level nerds that even nerds hesitate to talk to at parties; that's the category I fall under. But you'd never guess it just by meeting me, because I'm definitely not the shy type. Ten years of sales will turn even the most extreme introvert into an outgoing socialite, which explains where I get my charisma. I can spark a conversation with anyone and fit in with almost any crowd. I'm what they call a people person.

That being said, I like animals more than people, and I'm not shy about this, either. I mean, have you met dogs? They're the most honest, innocent, affectionate people you'll ever come across. My three “kids” — Oliver, the manic chihuahua with two screws loose; Dorian, the poop-eating papillon formerly held captive by a hoarder; and Cullen, the abandoned yorkie mix I found dodging traffic in the middle of the night — are all examples of why pet rescue is important. Every pet deserves a loving home, so I'm proud to be both a rescuer and an activist.

I already told you that I'm a geek, right? Well, I'm also a gear head. Fast cars have long been a part of my lifestyle. My first was a Nissan 350Z that I bought in my teens. Now, Corvettes are my machines of choice. After selling my C6 last fall, I'm waiting to purchase a C7 once the used market stabilizes. Don't ask me what I think of the new C8 unless you want a lecture about why understeer sucks, the fact that the engine was already in the middle, and stick shifts being more fun. But I digress.

Knowing that I'm a writer, you might assume I also like to read. You'd be right. I'm a sucker for a good story, particularly one labeled “science fiction.” The idea of a futuristic adventure in space fascinates me to no end. Fantasy prods my noggin, too. I'm a big fan of Tolkein and his contemporaries. Escapist fiction describes my preference. If you know of a book I might like, send me your recommendation. I could use a new audiobook to listen to while I work.

What about music, you ask? Technically speaking, I'm from the '90s. When it comes to tunes, however, I'm a total '80s baby. New Wave icons like Howard Jones and Tears for Fears are sure finds in my playlists. Though, lately, I've been even more enamored with the synth revival scene. If you enjoy the classics, treat yourself to some modern Retro Wave music. It's a genre that's attracting lots of talented, young artists, and it's bringing the awesome sound of the '80s back into the foreground.

Speaking of which, I should get back to doing what I do best — putting companies like yours in the spotlight. By now, you have a pretty good idea of what kind of individual I am, and you can imagine how we'll get along. Whether you want us to be business partners, best buds, or both, the next step is easy. Hit that contact button. Reach out.

Together, we'll make cool stuff happen on bad days... and piles of cash on good ones.

Resume

9 Years of Marketing Experience

Experience

2019 - Present
NutriGold

Creative Director

Web developer, campaign writer, lead designer, online sales manager, systems engineer... My role at NutriGold encompasses each of these responsibilities, and the list goes on. As Creative Director, I use all the skills at my disposal to drive the business forward as it evolves from a small company into a big one.

2016 - 2019
NutriGold

Senior Graphic Designer

A trendsetter in whole-food nutraceuticals, NutriGold is one of the industry's most cherished brands. This is thanks, in part, to my efforts as their senior designer. I was instrumental in the creation of their new brand image.

2014 - Present
Freelance

Copywriter & Graphic Designer

Following the completion of my degree, I became a freelancer in order to expand my portfolio. In just under a year, I earned several valuable accounts. Among them was Voxx Electronics Corp, a multinational consumer electronics giant.

2011 - 2014
D.C.S. Sales

Marketing Manager

When the company decided to launch private-label products, I was entrusted with brand development and advertising. Handling tasks like point-of-sale displays, print collateral, and email promotions, I was at the trailhead of my marketing career.

2006 - 2011
D.C.S. Sales

Salesman

Powers of persuasion are a copywriter's greatest asset. I cut my teeth in sales, so those powers come naturally to me. During my time at D.C.S., I generated over $4 million in face-to-face sales. For someone mostly selling car stereos, that's a lot.

Education

2010 - 2014
Graduated December

Stony Brook University

Bachelor's Degree - English & Creative Writing

Skills

Copywriting

95%

Technical Writing

90%

Graphic Design

90%

3D Modeling & CGI

75%

Front-end Development

80%

Full-stack Development

65%

Technologies


Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Adobe Premiere

Adobe AfterEffects

Adobe Audition

3ds Max

FontForge

XnSoft Suite

Microsoft Office

Google Apps

Atom

Git

Markdown

Bootstrap

Klaviyo

Mailchimp

WordPress

BigCommerce

Shopify

Portfolio

My Works
Code Alarm Product Literature

Code Alarm Product Literature

Copywriting, Graphic Design, Photo Manipulation, Print Design, Technical Writing
NutriGold Email Marketing

NutriGold Email Marketing

Copywriting, E-Commerce, Graphic Design
NutriGold Trade Show Displays

NutriGold Trade Show Displays

3D Modeling & CGI, Graphic Design, Print Design
Rosen Product Literature

Rosen Product Literature

Graphic Design, Print Design
Precision Tinting Website

Precision Tinting Website

Copywriting, Graphic Design, Photo Manipulation, UX Design, Web Design
NutriGold Omega-3 Journey Video

NutriGold Omega-3 Journey Video

Graphic Design
NutriGold Multi Gold Tees

NutriGold Multi Gold Tees

Graphic Design
Vusion Product Literature

Vusion Product Literature

Copywriting, Graphic Design, Print Design, Technical Writing
Anson Calder Product Literature

Anson Calder Product Literature

Copywriting, Graphic Design, Print Design
ADAS Sell Sheets

ADAS Sell Sheets

Copywriting, Graphic Design, Photo Manipulation, Print Design
NutriGold Shelf Talkers

NutriGold Shelf Talkers

Copywriting, Graphic Design, Print Design
Prestige Product Literature

Prestige Product Literature

Copywriting, Graphic Design, Print Design
NutriGold USA Website

NutriGold USA Website

E-Commerce, Graphic Design, UX Design, Web Design
NutriGold Retail Packaging

NutriGold Retail Packaging

Graphic Design, Packaging Design
Advent Product Guide

Advent Product Guide

Copywriting
Misc Print Graphics

Misc Print Graphics

Graphic Design, Print Design
NutriGold Product Catalog

NutriGold Product Catalog

3D Modeling & CGI, Copywriting, Graphic Design, Print Design
NutriGold Store Displays

NutriGold Store Displays

3D Modeling & CGI, Graphic Design, Print Design
NutriGold “Multi Gold in the Making” Poster

NutriGold “Multi Gold in the Making” Poster

Graphic Design, Print Design
Advent Headrest Samples

Advent Headrest Samples

Photo Manipulation
NutriGold “Certificates of Analysis” Promo Video

NutriGold “Certificates of Analysis” Promo Video

Graphic Design
HomeLink Sell Sheets

HomeLink Sell Sheets

Graphic Design, Print Design
ADAS Service Display

ADAS Service Display

Copywriting
Automated Pool Solutions Website

Automated Pool Solutions Website

Copywriting, Graphic Design, UX Design, Web Design
JVC Magazine Ad

JVC Magazine Ad

Copywriting, Graphic Design, Print Design
Sound Trax Hold Message Sequence

Sound Trax Hold Message Sequence

Copywriting

Contact

Get in Touch

Let's Talk

Please understand that because the Internet is a haven for telemarketers, I don't provide my phone number without speaking via email first. You can use the form below to contact me.